A brand is just like a person.
Most brands behave like a very boring person.
They only talk about themselves, not once,
but every time we see them.
After a while,
we don't want to talk to this person anymore.
Cause we know their story.
We know their message.
We know how good they are.
We switch off. Thanks very much.
Have a nice day.
We start to look for other people
who will tell us something new.
A person who is also interested
in what we say and think.
A person who has a personality.
A person who responds to emotions,
thoughts and ideas.
This is the beginning of a relationship.
This is where a brand like do comes in.
